by PressKit Gen (LX AI)

Last updated: 2026-10-03

Journalist-ready press kit sections

PressKit Gen builds a journalist-ready press kit from a few answers — boilerplate, key facts, milestones, founder bio, and contact — ready for Product Hunt, TechCrunch, or /press.

Decision-support only — confirm before you publish or act.

Boilerplate copy that works

Core elements

• One sentence that states what the product does.
• One sentence that notes the main user group.
• One sentence that highlights the primary outcome.

Tone guidelines

• Use present tense.
• Avoid jargon unless the term is widely known in the industry.
• Keep the voice neutral; let the facts speak.

Length limits

• Aim for 25‑30 words total.
• If you need to go longer, add a second sentence that adds a concrete detail, such as a platform name or a launch date.
• Read the boilerplate aloud; if it feels like a tagline, trim it.

Example workflow

1. Write a draft that answers: What? Who? Why?
2. Replace any adjectives that can be proven with a metric or a specific example.
3. Run the draft past a colleague who knows nothing about the product; ask if they can summarize it in one sentence.
4. If the summary matches your intent, lock the copy.

When the product uses AI‑generated text, I run the boilerplate through the OWASP Top 10 for Large Language Model Applications checklist to catch any safety or bias issues before I publish. The URL is https://owasp.org/www-project-top-10-for-large-language-model-applications.

Key facts to include

Product description

• State the core function in plain language.
• Mention the main input and output types.
• Note any integration points (e.g., API, plugin, Chrome extension).

Target audience

• List the roles that benefit most (e.g., product managers, indie hackers, community managers).
• Add a short note on the typical company size if you have that data.
• Avoid vague terms like “businesses”; be specific.

Main differentiators

• Identify what makes your approach different from the nearest alternative.
• If you have a patent, a proprietary algorithm, or a unique data source, state it plainly.
• If you rely on a community‑driven model, explain how contributors shape the product.

Usage stats (only if you have them)

• Include numbers you already track, such as weekly active users, number of reports generated, or average time saved.
• Present the figure with a short qualifier: “Over 2 000 reports generated per month based on internal logs from January‑March 2026.”
• Never guess or inflate a number; if you lack data, omit the metric.

Example workflow

1. Create a bullet list of five factual statements about the product.
2. Check each statement against a source (dashboard, contract, or log).
3. Remove any statement that cannot be verified.
4. Order the remaining bullets from most important to least important for a journalist.
5. Convert the list into plain sentences, keeping each under 20 words.

Milestones timeline format

Choose a format

• Horizontal timeline works well for web pages.
• Vertical list is easier to scan in email.
• Pick one and stay consistent across all press kit versions.

Date style

• Use month year (e.g., Mar 2026) for internal milestones.
• For public events, add the day if it adds clarity (e.g., 15 Mar 2026).
• Avoid timestamps; journalists rarely need hour‑level detail.

Event description

• Start with a verb: launched, raised, integrated, published.
• Follow with the object: the feature, the partnership, the blog post.
• End with a short impact note if it is notable (e.g., “enabled real‑time collaboration for 500 users”).

Link to proof

• Provide a stable URL that shows the milestone (press release, repo tag, event page).
• If the link may change, archive it via a service like Wayback Machine and note the archive date.
• Test the link before adding it to the kit.

Example workflow

1. Gather all milestone candidates from your internal roadmap.
2. For each, write a one‑line description using the verb‑object‑impact pattern.
3. Assign a month year based on the closest verifiable date.
4. Attach a proof URL and verify it loads.
5. Render the list in the chosen format and add a heading “Milestones”.

Founder bio structure

Professional background

• List relevant roles in reverse chronological order.
• Include company name, title, and dates (month year).
• Highlight experience that directly relates to the product’s problem space.

Motivation

• Explain the personal or observed problem that led to the product.
• Keep it to two sentences; avoid overly emotional language.
• If a specific event triggered the idea, name it briefly.

Relevant achievements

• Mention awards, patents, or notable projects that validate expertise.
• If you have spoken at conferences, list the event and year.
• Only include achievements you can point to with a public link or document.

Personal touch

• Add one non‑work detail that makes you memorable (e.g., hobby, volunteer work).
• Keep it brief; the goal is to help a journalist remember you, not to write a memoir.
• Avoid controversial topics unless they are directly tied to the product’s mission.

Example workflow

1. Write a raw paragraph covering the four blocks above.
2. Trim each block to a maximum of two sentences.
3. Read the bio aloud; if any sentence feels like filler, cut it.
4. Ask a peer to identify the single most interesting fact; ensure it appears early.
5. Add a link to your LinkedIn or personal site if you want journalists to verify details.

Contact block best practices

Email format

• Use a dedicated address (e.g., press@yourdomain.com) rather than a personal inbox.
• Set up an autoresponder that confirms receipt and notes expected response time.
• Include a plain‑text signature with name, role, and phone number.

Social handles

• List the platforms where you actively respond to messages (e.g., Twitter, Mastodon).
• Provide the exact handle, not just the platform name.
• If you monitor a community forum, add the link to the relevant thread.

Response time note

• State a realistic window (e.g., “We aim to reply within one business day”).
• If you operate with limited bandwidth, be transparent about possible delays.
• Never promise an instant reply if you cannot guarantee it.

Privacy considerations

• Do not publish personal phone numbers unless you are comfortable with public calls.
• Consider using a forwarding service that masks your real number.
• Review any shared links for accidental exposure of internal documents.

Example workflow

1. Create a contact card with the fields: email, Twitter handle, LinkedIn URL, optional phone.
2. Test each link to confirm it leads to the correct profile.
3. Add a short line under the card that sets expectations for reply speed.
4. Place the block at the bottom of the press kit, separated by a thin horizontal rule.
5. Send a test email to yourself to verify the autoresponder works.

How to validate before publishing (decision‑support)

Checklist

• Verify every factual claim against a source.
• Confirm that all links resolve and point to the intended content.
• Read the kit aloud to catch awkward phrasing.
• Run a spell‑checker set to English (US).
• Ensure the boilerplate, facts, milestones, bio, and contact sections are all present.

Legal review

• Check for any trademarked terms that need attribution.
• Confirm that you have the right to share any logos or screenshots.
• If the product includes third‑party AI components, review their usage policies.
• When in doubt, ask your legal counsel to glance at the kit.

Accuracy verification

• Compare the milestones list with your internal changelog.
• Make sure the founder bio dates match your résumé or LinkedIn.
• Validate any usage numbers with your analytics dashboard.
• If a metric is an estimate, label it as such.

Tone check

• Search for superlatives that cannot be proven (e.g., “best”, “leading”). Replace them with a factual statement.
• Remove any marketing‑fluff phrases that add no information.
• Read the kit as if you are a journalist on a deadline; does it answer the five Ws?

Link validation

• Use a link‑checking tool or manually click each URL.
• For links to AI safety frameworks, I reference the NIST AI Risk Management Framework to confirm that our generated text aligns with recommended practices. The URL is https://www.nist.gov/itl/ai-risk-management-framework.
• If a link returns a 404, replace it with an archived version or remove the reference.

Example workflow

1. Open the kit in a browser and scroll through each section.
2. Apply the checklist items one by one, ticking them off.
3. Run the AI‑generated boilerplate through the OWASP Top 10 for LLMs and note any flags.
4. Run the same text through the NIST AI RMF self‑assessment worksheet to see if it meets the “govern” and “map” categories.
5. Address any issues before sending the kit to press outlets.

What this is NOT

• This is not a guarantee that any journalist will publish your story.
• It does not replace a professional public‑relations agency or a media‑relations specialist.
• The kit does not automatically submit your news to Product Hunt, TechCrunch, or any other outlet.
• It is not a legal shield; you remain responsible for the accuracy of the claims you include.
• The tool does not create content for you; it only formats the answers you provide.
• It does not promise that the boilerplate will be “perfect” or “optimal” for every audience.
• The references to OWASP and NIST are informational only; they do not certify compliance.

References

• https://owasp.org/www-project-top-10-for-large-language-model-applications
• https://www.nist.gov/itl/ai-risk-management-framework

FAQ

What is the main point of Journalist-ready press kit sections?

PressKit Gen builds a journalist-ready press kit from a few answers — boilerplate, key facts, milestones, founder bio, and contact — ready for Product Hunt, TechCrunch, or /press.

How does Journalist-ready press kit sections help?

Decision-support only — confirm before you publish or act.

Want to try the product? PressKit Gen

Generated 2026-09-17 · primary sources only · no fabricated traffic metrics