by PressKit Gen (LX AI)
PressKit Gen builds a journalist-ready press kit from a few answers — boilerplate, key facts, milestones, founder bio, and contact — ready for Product Hunt, TechCrunch, or /press.
Decision-support only — confirm before you publish or act.
When you share a press kit you are giving journalists a snapshot of what your product actually does. If you fill that snapshot with made‑up numbers you risk losing trust the moment a reporter checks the claims. I have seen founders inflate user counts or revenue figures to look bigger than they are. The moment a journalist contacts a customer for verification the story falls apart. The damage is not just a single bad article; it can affect future outreach, investor talks, and partnership discussions. By keeping the numbers real you give reporters a reliable base to work from. They can quote your milestones with confidence and you avoid the embarrassment of a correction later. Honest data also helps you see where you truly stand. It shows gaps that need work instead of hiding them behind a facade.
Start by listing every source of factual information you already have. This includes internal logs, payment records, support tickets, and any public announcements you have made. Pull the exact numbers from those sources and write them down exactly as they appear. Do not round up to make a figure look nicer. If you have 1 237 active users write 1 237, not “over 1 000”. If your monthly recurring revenue is $14 850 keep that figure. When you need to show growth calculate the difference between two real points in time and present that difference as a plain number. Avoid percentages that are derived from rounded bases because they can exaggerate change. If you must use a ratio show both the numerator and denominator so the reader can verify the calculation.
A press kit that journalists can scan quickly follows a predictable order. I begin with a short boilerplate that explains what the product does in one sentence. Then I add a section called “Key Facts” where I list the verified numbers: total users, paying customers, revenue, and any notable milestones such as a launch date or a partnership announcement. After that I include a short founder bio that highlights relevant experience without exaggeration. I finish with contact details: a generic press email, a link to the /press page, and a phone number if you want to take calls. Each section gets its own heading so a reporter can jump to the part they need. I avoid long paragraphs; instead I use bullet lists for facts and short sentences for explanations.
One pitfall is copying a competitor’s numbers and presenting them as your own. Even if the competitor is in the same space their metrics do not apply to you. Another pitfall is using vague language like “many users” or “significant growth” without backing it up with a concrete figure. Journalists treat those phrases as placeholders and will ask for specifics. A third pitfall is updating the kit with numbers that change daily without noting the date the data was captured. If you show a user count from last month but the kit does not say when it was measured a reporter may assume it is current and later find a mismatch. Always add a line such as “Data accurate as of 15 September 2024”. Finally, do not insert quotes from imaginary customers. If you do not have a real testimonial leave the space blank or use a placeholder that clearly says “quote pending”.
This guide does not promise that following these steps will guarantee press coverage. It does not claim that you will never make a mistake when reporting metrics. It does not assert that every journalist will accept your kit without asking for proof. It does not suggest that you can skip verification and still be credible. It does not state that the process works for every industry or every product size. It does not guarantee that your numbers will look impressive to investors. It does not offer a shortcut that replaces honest work with a template. It does not assure that you will never need to update the kit again. It does not claim that the approach is the only way to build a press kit. It does not imply that you can ignore legal or compliance rules when sharing data.
I will walk through the steps I took when preparing a kit for a recent feature release. First I opened our analytics dashboard and exported the daily active user count for the week before the launch. The number was 3 412. I copied that exact figure into a text file. Next I checked our billing system and found that 287 users had upgraded to the paid plan that includes the new feature. I recorded 287. I then looked at our support ticket tagging system and saw that 19 tickets mentioned the new feature in the first three days. I wrote 19. After gathering those raw numbers I opened the press kit template in our internal wiki. I pasted the boilerplate sentence: “PressKit Gen helps founders create journalist‑ready press kits from a few simple answers.” Under Key Facts I added three bullet points:
| Field | Source | Example value |
|---|---|---|
| Daily active users | Analytics dashboard export | 3 412 |
| Paid users with feature | Billing system report | 287 |
| Support tickets | Support ticketing system | 19 |
| Founder experience | LinkedIn profile | 2 years SaaS, prior startup |
| Press contact | Internal contacts list | press@example.com |
I keep a written checklist next to every release that touches this topic. The list is boring on purpose: name the owner, name the evidence artifact, and name the rollback. If a step cannot produce a file, a ticket, or a log line, it is not a step — it is a wish.
| Signal | What to record | Stop-ship? |
|---|---|---|
| Unexpected write or send | Tool name, args, identity | Yes until gated |
| Missing confirmation on destructive action | Call path and bypass | Yes |
| Untrusted text treated as instruction | Source surface and resulting action | Yes for agent reach |
| Scanner clean, judgment open | Deferred items + owner | Only if core path safe |
presskit helps with the measurable first pass. Architecture choices, legal sign-off, and customer-facing claims still need a human owner. Treat every checklist row as decision support, not a certificate.
When a prospect asks whether the product "covers everything," I answer with the boundary: automated checks catch known patterns; novel chains and policy judgment still need review. That honesty keeps support load down and keeps the blog aligned with what the product actually does.
If you need a second opinion, pair this write-up with the references below and with your own staging reproduction. Do not skip the reproduction step just because a model wrote a confident summary.
PressKit Gen builds a journalist-ready press kit from a few answers — boilerplate, key facts, milestones, founder bio, and contact — ready for Product Hunt, TechCrunch, or /press.
Decision-support only — confirm before you publish or act.
Want to try the product? PressKit Gen
Generated 2026-09-17 · primary sources only · no fabricated traffic metrics